Why Marketing Automation Software Fails To Deliver

Published on April 10, 2013
Channel: Customer Tv
Source: Youtube

Marketing software vendors such as Act-On, Eloqua, HubSpot, Marketo, Pardot and Silverpop are getting a lot of media attention. But despite claims of more qualified leads for the sales team, accelerated pipeline velocity and supporting analytics which tie marketing investments to top line revenues, marketing automation software has yet to cross the chasm to mainstream adoption. And while the benefits are espoused by the vendors, understanding the risks is harder to come by. In this http://www.crmsearch.com video blog post, Chuck shares the top 7 reasons why marketing software fails to deliver. Additional marketing strategy and marketing software reviews are available at http://www.crmsearch.com/marketing-software-reviews.php and http://www.socialerp.com.