Who Is Bixby? We Went To South Korea To Meet Samsung'S New A.I.

Published on March 20, 2017

We’re counting down the days to the official reveal on March 29th of the Samsung Galaxy S8 and S8 Plus, probably the most leaked-about cell phone since… well, ever. But less is known about Bixby, the digital A.I. assistant that Samsung will introduce, and they say will be an integral part of the S8 experience. It’s a feature so crucial and different, Bixby will have its own dedicated button on the phone. Digital assistants are nothing new to smartphones – we already have Siri, Cortana and others, but Samsung’s Bixby is going in a new direction, which of course Samsung hopes will differentiate it from what is suddenly becoming a crowded market of high-end phones with A.I. helpers inside. DT Editor in Chief Jeremy Kaplan flew to Digital City in South Korea to talk with Injong Rhee, a head of R&D at Samsung, about what makes Bixby so different. For one thing, Bixby isn’t going to work like Siri or Cortana. Instead of getting weather reports and telling bad jokes, Bixby will instead be focused on helping you use the Galaxy S8. Because let’s face it: smartphones are so complex now, we typically only use a fraction of their vast capabilities. However, like Siri and Cortana, Bixby will be driven by spoken language, a still-challenging technological feat that is proving incredibly tough to master. Check out Jeremy’s in-depth article at the link, which includes the story behind how they came up with Bixby’s name, and more information about Samsung’s Digital City. Bixby story: http://www.digitaltrends.com/mobile/bixby-virtual-assistant-samsung-galaxy-s8/ Apple AR: https://www.bloomberg.com/news/articles/2017-03-20/apple-s-next-big-thing Mass Effect: Andromeda review: http://www.digitaltrends.com/game-reviews/mass-effect-andromeda-review/#/7 SUBSCRIBE FOR THE LATEST VIDEOS http://bit.ly/DTYouTubeSub VISIT DIGITAL TRENDS http://www.digitaltrends.com/ DT Daily: https://www.youtube.com/playlist?list=PL8110CBCACD741FEC DT Originals: https://www.youtube.com/playlist?list=PLEA870D36335F60D2 DT Podcasts: https://www.youtube.com/playlist?list=PLZEIwIHCxaFVemFMYm9Uqixqt7RxRJnhf FOLLOW US! https://www.facebook.com/digitaltrends https://twitter.com/digitaltrends https://www.instagram.com/digitaltrends https://plus.google.com/+digitaltrends/posts