What Is Opaque Selling And How Can I Take Advantage Of It?

Published on March 18, 2013
Channel: Ecornell
Category: Education
Source: Youtube

Opaque online travel agents, which we call opaque OTAs, have recently become an integral part of many hotel properties' distribution strategy. To clear excess inventory, hotels sell rooms at reduced rates via OTAs, hoping to reach price-sensitive customers, while simultaneously selling rooms at "normal" rates to regular brand loyal customers via their traditional channels, including their own websites. Learn how to implement your own opaque selling strategy and increase your bottom line through the same advanced revenue management strategies as taught in Dr. Anderson's eCornell series called Advanced Hospitality Revenue Management: Pricing and Demand Strategies.