Your stakeholders are demanding. They should be; they have tough jobs too! They want to answer questions they haven't even thought of yet, using the data only your skills and knowledge can access. This 2013 Tableau Customer Conference session will show how Barclays uses Dashboard Parameters in Tableau to allow stakeholders to explore data and answer not just their original question but follow-on questions also. After a brief overview of the rapid growth of Tableau within Barclays, the session will involve demos of how to create the types of Parameters they use to empower colleagues to combine their expertise with the data. This will illuminate how Barclays has been able to identify their most profitable customers' product lifecycles, and resolve the root cause of complaints in their operations.