Check out our LinkedIn Ads Conversion Tracking Tutorial updated for 2017 and 2018. We go over how to install the LinkedIn Insight Tag Conversion Tracking Pixel and set-up Audiences and Conversions that you can use and optimize during LinkedIn Advertising campaigns.
You want to set-up LinkedIn Advertising Conversion Tracking because then you can optimize for conversions in your LinkedIn PPC Advertising campaigns. We love LinkedIn Pay-Per-Click Ads because you are able to target professionals across the LinkedIn network using Sponsored Content ads, Text ads, and InMail ads.
About LinkedIn Conversion Tracking: https://business.linkedin.com/marketing-solutions/conversion-tracking
Setting Up LinkedIn Conversion Tracking: https://www.linkedin.com/help/linkedin/answer/67514/setting-up-linkedin-conversion-tracking?lang=en