Does your Google Analytics account have a watchdog? It should! Google intelligence can inform you when things go wrong...and we all know that happens from time to time.
You will learn:
- How to determine if the alert will help you achieve a certain business goal, do your job, and inspire action
- When to use Google alerts for tracking traffic surges or drops, goal completions, goal conversions, and bounce rate
How do you know when something is going wrong with your Google Analytics account? Our Chief Whaler (with some help from our Puppy Whaler) are here to school you on Google Alerts.
In the “Intelligence Events” section of Google Analytics, you can set up alerts to help you keep an eye on your data.
Before you set up an alert, here’s a checklist to keep in mind:
-Is this alert related to a business goal?
-Would this alert help you do your job?
-Will you take action if this alert is fired?
Some examples we like to use Google Alerts for:
-A traffic surge or drop – if traffic swings in one direction, you wanna know what’s happening on your site.
-Goal Completions – if conversions increase or decrease by 20%, you’ll want to know about it.
-Goal Conversion Rate – if this changes significantly, it could be a sign that something is broken.
-Bounce Rate – if this increases or decreases a lot, you want to figure out what you’re doing wrong.
And hey – by the way – we have a tool that is FREE for nonprofits to help you stay on top of these things. Every week, All Good Text will text you three metrics that matter, so you can really be a watchdog for your own organization. Make sure to also stay on top of your data by sending dashboards monthly important members; Whole Whale has created a group of free dashboards everyone should be using.
Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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