Hi Jonathan with copley advertising which might just came out on the show oh look today we're going to talk about geofencing for retailers retailers by far the number one sectorM You see
fit so basically you know with the capability to do printing and what we could do is that we could to offend each location of the realtor they might have like 60 locations of 20 locations five locations and then when we usually like to drill out to like two three miles from the location. Because obviously that's a great draw to the particular store and then tag all the smart phones within that radius and then put theretailer's add in those smart phones. Sowhen they click on the ad then we put them in a retargeting folder and obviously that's a great capture. Because you're getting somebody who's in the geographic area that we're targeting and has shown interest in the ad. So we find that the retargeting folder when we start a retargeting campaign gets between 2 and 16 X on the quick C ratio that works really well and then we can set up conversion targets around the retail stores. So we can tag the smart phones that are in competitor stores andthen if the ad is driving them back to the client store we could see how many people have actually shown up. So it's a bit of a store traffic ability. The other aspect of it is that we can gather IDs by impressions. So it's a impressionistLiberatore smartphone. We could capturethe idea that's a particular device. So with all these things together it makes retail a great fit for geofencing there's also different aspects of geo conquest in which is we could just geofence the competitors. So if it's someone like Macy's and with the geofence JCPenney we could do that. Now we'll get more and more sophisticated because geofencing still in its infancy of its not necessary capability. But in its implementation in marketing programs because we're just starting to learn the extreme value of the data for gathering in a sense of behaviors and what works and what doesn't for clients and one of the nice particular surveys or whit pages I read was at Macy's their customers. If they don't go to Macy's and next door they shop at JC Penney. So it makes perfect sense to geofence every JCPenney within a five-mile radius of
amazing. Because chances are you're going to get a Macy's customer who is a different location in the buying cycle. So it makes perfect sense and really cost-effective to do that. So those are the kind of things. I knew another vendor at a smart idea is that they do offense the competitors in retail and the clients locations for Black Friday. So they just did Black Friday's because I think at least 50% or higher of customers who shop at Black Friday are going to continue to shop for the holiday season. So it can capture their IDs in the scope is obviously black sari is going to be a huge traffic tool in two locations. Then you can retarget them during the holiday season and have a pretty high probability that you reach peak on the buying cycle. So those kind of aspects of implementing the technology, you're going to get higher and higher highs Mobile is just skyrocketing in a sense of impressions and you know as I said as a number one device. So that is it concerning retail. But now if you have any questions? Whatsoever be happy to answer them. it's John Flynn Copley advertising.
My email Jay Flynn at Copley advertising calm.
Thanks a lot.
Geofencing and retailers are a nearly perfect match. Geofencing each location and drilling about 3 to 5 miles. Tagging all Smartphones in the geofence. Placing retailer's ad on Smartphones. Capturing the device ID of all the phones that received the ad (impressions). Capturing all the IDs of Smartphones that clicked on the ad and retargeting. Geofencing competitor's locations and capturing device IDs. And on and on. As the mobile marketing community focuses more creating marketing packages and not so much as new capabilities it is going to be exciting to see what is on the horizon.
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