Published on June 2, 2016
Get the full post right here: http://dannedelko.com/podcasts/digital-marketing-skills-2016/
In The Marketing Drive Episode 14 the digital marketing skills I think we need to foster in 2016 are:
Code, code, code. This is one of the most powerful skill sets for the modern marketer, at least a working knowledge of
Knowledge of Mobile capabilities, usage patterns and the importance this is having in the modern marketing landscape.
Conversion and Conversion Tracking. How you can implement this tracking into your marketing efforts.
Paid Advertising Platforms. It's becoming ever more important to have an excellent understand of the capabilities, formats and advanced features.
Design. Effectively beautiful design will increase your conversions and engagement. Canva is a great tool for non-designer marketers.
Analytics. Having the ability to provide meaning to the data and patterns.
Writing. Everyone is a writer, you just may not believe it. Pro tip: the only way to improve your writing is to write more frequently. You gotta do the work.
Emerging Channel Knowledge. The pace of these emerging channels is accelerating, being comfortable with these channels and how you can integrate these into your marketing mix.
Conversion Optimization. How do we optimize? How do we learn how to improve our performance?
Conversion Funnel Development. As a marketer you need to be able to develop a strong, clear and funnel. The saddest thing for a marketer is developing a lead list without a plan to convert them into an engaged customer.
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The ups, the downs of agency life. How to build your agency successfully.
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In today's episode I'm talking about sticking to a Marketing Playbook, executing "on point" in an agile manner and a little bit about what I'm going to be talking about in the Drive every day!
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