Constructing a brand portfolio is an important step in driving growth within your company. Kellogg School of Management Marketing Professor Tim Calkins shares insight on the questions business leaders must consider when developing a portfolio comprised of multiple brands.
We do not host, produce and own content found here.
All original content are hosted by Youtube.com website.
We therefore herewith expressly declare that we assume no responsibility for the contents
and representations of all linked pages and that we exclude all liability for these.
Please, find original content on the website Youtube.com and kindly direct all your
requests to them.