SEO stands for "search engine optimization." It is the process of getting traffic from the free organic, editorial or natural listings on search engines. SEO has two major factors on-page optimization and off-page optimization. Search Engine Optimization (SEO) is the process of making your website more visible to your potential customers for your chosen product or service. This means more of the right people visiting your website.
SEO is not complicated, but often it can appear to be. The methods we employ have not been learned in online courses, nor have they been taken from theory manuals you can download. Everything we do has been gained from hard experience,
Writing and SEO
No. There are no magic formulas or weird science to SEO, and there's no right or wrong way of doing things. SEO writing is very much a matter of common sense, and the application of some very simple points that are based on the idea of well constructed articles, and well constructed websites.
"Wait a minute!" you say. "We have a beautiful web site, and we include the web site address in all advertising campaigns. Why would people be unable to find our site?"
Of course, your current customers and persons already acquainted with your business would be likely to find your web site without difficulty. Wouldn't they?
Are you absolutely sure that your advertising has reached enough potential customers?
Did you consider that some people simply do not read the newspapers?
How about people who didn't get the issue of the magazine where you placed an expensive ad?
Did these people hear the radio broadcast when your commercial aired?
Were they watching TV during the news hour?
Were they on the direct mail list for which you paid thousands of dollars?
So how about those search engines that everyone uses? Potential customers will type a word or two into the box, hit 'Enter', and immediately find a listing for your company's web site. One more click and you have another visitor. Search engines sure are great, aren't they?
An SEO article is made up of two distinct, but very important components:
1) it has to contain relevant and value added content
2) it has to be supported by good website infrastructure .
Whether the article is for your own website or as part of a freelance writing contract, the most important thing to always remember when writing a Search Engine Optimized article, is to make it a GOOD article.
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