Bayer Priorin "Hairhelmets"

 
Published on April 26, 2011
Channel: Jwt Germany
Source: Youtube

A local activation and ambient idea for a OTC drug against female hairloss. The fun idea: the tagline "Priorin makes your hair strong" is visualized through motorcycle helmets that look like they are made of hair. These helmets were given to female motorcycle couriers that travel the city -- delivering medicine to pharmacies and consumers. An ambient and transit stunt that reaches a massive audience on a very small budget.